Are you struggling? EBay sellers often struggle to flog their goods on eBay.If so, we’re here to help!
There’s no doubt that eBay is one of the leading online marketplaces for retailers of all shapes and sizes.
Founded in 1995, the company has made online auctioning and straightforward buying and selling available to everybody. And practically everybody has got in on the action!
In fact, eBay currently boasts over 157 million buyers, and has an annual net revenue of $17.9 billion. And the number of searches made each hour on the platform is a whopping 11 million, with 19,000 new deals becoming available on the site every day. Pretty impressive stuff!
Still, with so much activity on the site, competition between sellers can pretty fierce.
In order to let you make sure that you’re doing everything you possibly can to shift your wares, we’ve listed 5 best practice tips that will allow eBay sellers to get ahead.
#1st Best Practice – Product Descriptions
Poorly written product descriptions can damage eBay sellers businesses in two ways:
- They may mislead consumers into buying the wrong product.
- Or put them off buying at all.
Both are bad. Very bad.
Here’s a good example from Art Finder:
Firstly, if you mislead your customers, you will leave them disappointed and unsatisfied. And there’s nothing more damaging to your brand than an unhappy consumer. They leave bad reviews, give low ratings, and certainly consider using you again. In many ways, a sale is only worth making if it’s going to leave the customer satisfied. And, more often than not, disappointing customers can be completely avoided by being clear about exactly what it is you’re selling.
Moreover, poor product descriptions make you look unprofessional. And, unfortunately, putting off customers is easier than you may think. A high-quality product at a good price will not sell itself. Just think about when you’re buying products, and how easily you’re swayed by correct grammar, spelling, and even text layout.
To make sure product descriptions don’t let you down, make sure you:
- Describe the product clearly and in detail.
- Don’t oversell with too many haughty adjectives and phrases – if the consumer really wants a product, simply telling them what it is ill go a long way.
- Include all relevant details (such as dimension, colour, material, size, etc.)
- Remember to explain some of the product’s benefits – facts are great, but it’s good to show the potential buyer how the product will improve their lives.
- And include pictures where relevant.
#2nd Best Practice – Returns Policy
Buying on the internet is fantastic. It’s super convenient and shoppers can often get the best prices.
But there’s a drawback. Those purchasing goods online aren’t able to actually see and feel the item. This can lead to genuine problems, especially with items such as clothes and jewellery.
In order to entice customers into making a purchase, it’s good to reassure them with a good returns policy. This will enable you to make new customers and keep them happy when things don’t quite go as planned. A good returns policy:
- Has a long return window (30 days is usually ideal)
- Pays for shipping on all returns items
- Does not charge restocking fees
- Includes clear return instructions in packaging
- Allows for multichannel returns
- Keeps customers informed throughout
And remember, don’t be too strict about returns. If your customer doesn’t want something, it’s usually best to just accept that fact. Arguing about product returns isn’t going to do you any favours when it comes to your brand.
#3rd Best Practice – Cleary Specified Terms and Conditions
State your terms clearly. If your terms of sale are hard to find, buyers won’t know what to expect.
It’s never a good thing to confuse your customers, so make sure your terms include:
- Shipping and handling information
- Shipping costs and method used
- Forms of payment accepted
- Returns policy
- Relevant taxes (if applicable)
#4th Best Practice – Professional and Creative Packaging
First impressions are important. And the first thing your customers will see when your product gets to them is your packaging. Packaging needs to be sturdy to ensure the product isn’t damaged or compromised during transit. At the same time it needs to look presentable and represent your brand.
Our blog post, 5 Tips for Fulfilment and Shipping for eCommerce, will show you how to cover the basics. So make sure you have a read of that.
And there are a few other little things you can go to add a little personality to your packaging. Including a personalised note or freebie, for example, can be a nice surprise. You could include an inspirational quote, coupon or gift voucher, or even smaller product.
#5th Best Practice – Ship with the Right Shipping Company
Unless you’re prepared to personally deliver to all of your customers, shipping is the point at which you have to relinquish control. Learn more on our 8 Tips to Improve a Customer’s Shipping Experience.
As such, you need to make sure that you delegate this important job to the best possible provider. A good carrier will get goods to your customers within the estimated delivery time (or hopefully even before), have friendly and professional delivery drivers, and provide you with all of the tools you need to keep track of what’s going on (like order tracking, for example).
It’s also important (as I’m sure you’re aware!) that the carrier gives you a good price. It’s surprising just how much prices can vary between carriers, so you need to make sure that you’re getting good value for money every time you send out an order. But, since providers may change their prices between orders, this can be hard to keep on top of. Switching to the best value provider for each order may be a great way to save you money, but it may also be unfeasibly time-consuming.
As an aggregator of carrier services, we’re able to help you find the best possible deals from the best possible providers every time you send. To find out more about our services, click here.
Do you agree with our five best practice tips? Or is there anything you’d like to add? Let us know with a comment.