There are hundreds, even thousands of pages of free information on how to optimise your e-commerce website for specific keywords, but how do you find out which keywords to target with these skills? Sure, you can come up with a few yourself, but eventually you will run out of ideas or need to use data to make sure you are working on the keywords that have the biggest payoff attached.
While most e-commerce platforms have SEO optimisations out-of-the-box, it’s still up to you to work out what words to optimise for – and if you get this wrong, you could be losing out on thousands of clicks every single month.
Here is a list of five free keyword suggestions tools which each approach the task of bringing you new keyword suggestions in a slightly different way – but all have the ultimate objective of helping you to find new keywords and perhaps work out which have the most traffic associated with them.
Google Keyword Planner
This tool is absolutely essential and should be in any wannabe SEO master’s bookmark folder.
While Google Keyword Planner is actually designed to help you decide which words to bid on in Google AdWords PPC campaigns, it’s also super useful when working out which keywords you should focus your SEO efforts on too.
Firstly, you’ll need to log into your Google AdWords account, then head over to the “Tools” menu. From there, you can select the Google Keyword Planner option.
As you can see, you can easily point Google Keyword Planner to a page on your site and it will deliver suggestions about which popular search queries might match the content of that page. This is useful because it can often inform you that the words you use on your webpages are not the same words that your customers tend to use when searching. For example, your “Italian high-heels” page may be discovered by more potential customers if you were to re-optimise it for the keyword “Stillettos” instead.
Entering a URL works better in some niches than others, but if that doesn’t bear much fruit, of if you don’t have a URL ready yet, you can always enter a keyword that you’ve already come up with and get suggestions based on that.
UberSuggest is a simple but clever tool which scrapes Google Suggest (that’s the drop down menu that offers to auto-complete you Google searches) to give you ideas about what people are looking for on the search engine.
As the image illustrates, this simple tool not only shows you what people are searching around your area of business, but can also help you to address concerns that customers might have around your offering. This tool is surprisingly powerful
Screaming Frog SEO Spider
The unusually named Screaming Frog SEO Spider is a freemium tool which is designed to crawl websites and bring back all of the website’s SEO data in a database format.
A clever way to use the desktop app is to crawl a rival business’ website (the free version let’s you crawl a website with up to 500 URLs) and have a look at the keywords they are targetting. This is particularly effective for niche businesses who have just a few main competitors, and who are all mainly winning customers through organic search.
SEOChat’s Suggestion Keyword Finder
SEOChat’s Suggestion Keyword Finder is another excellent free tool for finding those valuable search strings. It is similar to the aforementioned UberSuggest, but as well as running your keyword through Google Suggest, it takes all the results and runs those through Google Suggest too, and then does he same to those results as well. This gives a much more granular set of keywords for those aiming to totally dominate a particular niche topic.
Wordstream Free Keyword Tool
The Free Keyword Tool that WordStream provide is built on a proprietary database which Wordtream claim contains over a trillion keywords. When you enter a keyword into the tool, it accesses the database and finds related keywords and how many searches each pulls in per month. You could think of it as a different, amped-up version of Google’s Keyword Planner tool.
WordStream doesn’t stop there though. They also offer a free trial of Niche Finder, which is a tool that will provide long-tail keywords for any short-tail keyword you provide.
These tools should help you work out what your customers are searching for, which keywords your competitors are targeting, and which niche keywords you could target to avoid having to compete for the mainstream terms.
Go forth and optimise for your newly discovered keywords!