If you are running an eCommerce business, remember that this is essentially your storefront and, therefore, needs to be impressive. However, many businesses focus too much on the aesthetics of the site, as appearances do matter a great deal. Instead, they neglect the most important aspect of an eCommerce site – the customer experience. Each customer visiting your site needs to be able to navigate around the site easily and to be able to find the information they need about your products in order to buy them!
Therefore, we think these 5 tips might you get the most out of your eCommerce business!
Tip 1: Searchability
It is a good idea to always have a search box visible on your site so that users can readily find what they want in case a surge of inspiration hits them. Remember that easy browsing should be a very important design factor for your site.
Tip 2: Use Filters
Applying filters to your site will definitely help your customers find what they want much quicker! There is nothing more annoying than having to sift through every product on the site when they are looking for a specific type or size of the item. Also, remember to allow the filters to be cleared as well, in case they decide that a certain parameter isn’t required any longer. Again, this just helps your customer find want they want much quicker.
Tip 3: “Out of Stock” signs
You may think it looks bad to show that so many items on your site are out of stock, but it’s definitely much better than frustrating your customers at the checkout. Can you imagine how you would feel if you spent ages picking out exactly what you want, only to get to the checkout and find that they aren’t available! It is better to know immediately so that you don’t waste any time.
An idea might be to collect customers’ email addresses and they can be notified once an item comes back in stock.
Tip 4: High-Quality Photography
The first thing that people look at when they are shopping for products is the picture, so there is no use in using unprofessional photos for your products. It is often an underestimated factor when designing e-commerce sites, despite it being a major part of the aesthetics. Ensure that you use professional photos and quality editing for your site.
Tip 5: Enticing Product Descriptions
Whilst a picture may paint a thousand words, once the customer has been drawn in by the professional photo, they will want to read more about the item. You need to ensure that your product descriptions paint the most impressive pictures for your customer. Remember that Google punishes sites if there is duplicate content, so make sure that every single description is unique.