The appearance of your eBay store is important. It is an embodiment of your company and represents your attitude, quality, and ethos.
Imagine how off-putting it would be if you were to enter a brick-and-mortar store and find all of the products mixed up and poorly displayed. The same holds true for eCommerce. In fact, more so, since those shopping online can only judge you by the appearance of your store.
So, in order to make themselves seem professional and, therefore, trustworthy, eBay sellers need to consider the design of their stores and their listings. If they don’t, they’re sure to lose out on plenty of potential customers.
It’s odd, then, that many eBay sellers seem to have missed this point. You only have to glance through a few stores and listings to see plenty that could do with a good old spring clean or update.
Perhaps the thing holding back many eBay sellers is the fact they may not feel comfortable editing HTML code.
But this really isn’t an excuse. eBay itself offers its own eBay listing templates, albeit for a fee.
And there are a whole host of other websites that offer HTML templates completely free of charge.
These merely need to be copied from the site and pasted into your website’s code and you’re good to go. (If that sounds a little daunting, there are plenty of websites offering simple step-by-step tutorials showing you how to do this.)
To help eBay sellers make the right choice, here’s our list of our seven favourite free eBay template websites. Enjoy!
1. Free eBay Templates (free-ebay-templates.co.uk)
Free eBay Templates does exactly what it says on the tin: provides free eBay listing templates for a variety of needs.
The templates are divided by colour, and there’s the option to choose between various single-colour templates or duo-colour templates. So, simple designs, for when you want to keep things easy.
2.Free Auction Designs (freeauctiondesigns.com)
Free Auction Designs is a brilliant, comprehensive, and easy-to-use eBay listing template provider. The site is packed with different templates which are all easily searchable due to their being categorised by theme.
These include: Holidays, Romantic, Fashion, Products, Seasons, and more. This makes it very easy to find a theme that matches your store perfectly. And the easy “Get HTML” option means that you can apply your chosen theme pronto.
With a domain name like that, we’re guessing use.com is an old site. But that’s beside the point.
Actually, use.com is primarily a free image hosting website. But it also happens to offer free eBay listing templates, too.
The site has, rather handily, created a multi-step process so that you can arrive at the most appropriate theme. To get started, simply choose one of the categories the site provides – Automobiles, People, Holiday, Electronics, etc. – and you’ll be directed to a large number of options.
But if you’d rather search manually, you can always use the sidebar to navigate.
4.Free Boutique Templates (freeboutiquetemplates.com)
Free Boutique Templates was set up by an auction mom, for auction moms. This is great if you’re selling feminine or “girly” items, since most of the templates fall into those kinds of categories. The templates are lively, colourful, and pretty. And the site itself – with its pink logo and curlicues – is equally fabulous.
In short, absolutely fantastic if you’re targeting a particular type of feminine consumer. Otherwise, you may be better off looking elsewhere.
Isdntek offers a huge selection of high-quality eBay listing templates. Unfortunately there’s no search function, with users having to scroll down in order to find the category and template they wish to find. It’s best to think of this site like a vintage record or book store, where you have to dedicate some time to finding what you’re after. Still, there’s a lot of great themes here, so enjoy rummaging.
(Oh, and the site also has a great installation guide at the bottom of the page.)
6.Cartoon Cottage (cartooncottage.com)
Cartoon Cottage offers a variety of free copy and paste eBay listing templates. There’s not an awful lot to pick from. But the templates the offers are all very nicely designed. If you’re lucky enough to find a template that matches your product here, you’ll be doing very well.
7.Share your Design (share-your-design.com)
Share your design is a collaborative project, whereby all of the templates they offer have been crowd sourced or uploaded by users of the website. We’re in favour of this kind of community spirit, since it enables the site to grow and evolve organically. However, with no quality control, this does mean that there are a few whacky or unappealing designs on the site. But who cares. It’s a nice gesture, and there’s plenty of good designs too.
eBay listing templates are a great way to neaten up your store and brighten up your listings. And, with so many free solutions, you’re sure to be able to find the perfect template for you. Our advice is to take some time to assess what’s available. With so many options, you’ll want to do some research before committing to anything. So check out some of these sites, and let us know how you get on.
Do you use templates? If so, where is your favourite place to get them from? And do you have any template related advice you’d like to share with your fellow eBay sellers? Let us know with a comment.