We recently wrote some tips about how to prepare for Black Friday – the last Friday of November, when many stores offer extreme discounts and deals leading to a huge surge in consumer activity.
But, just in case you’re still in two minds about whether you should make any specific preparations for the day, this post will list some of the most surprising Black Friday stats.
We have also included stats relating to Cyber Monday – a similar consumer celebration, which takes place on the first Monday following Thanksgiving, but with more of a focus on online deals. Our preparation tips for Black Friday also apply to Cyber Monday.
Black Friday and Cyber Monday are relatively recent imports to the UK. But, since they crossed the pond in 2010, their popularity has dramatically increased year on year. As such, 2014 – last year – saw the most successful Black Friday and Cyber Monday celebrations ever in the UK. And there’s no reason to think that this year won’t top 2014. It’s reasonable to believe that all of the stats listed in this post, all of which are from 2014, will be topped this year.
UK Paid Search Spend
UK-based retailers became enthralled by Black Friday in 2014, a fact that is represented by the dramatic increase in paid search spend running up to the day.
In 2014, UK retail search spend increased 145 percent in the run-up to Black Friday.
UK Shoppers Black Friday Activity
An estimated 180 million UK shoppers visited retailer sites on Black Friday. This represents a 60 percent year-on-year increase in Black Friday online traffic.
In total, these visits culminated in purchases worth a total of £810 million.
UK Shoppers Cyber Monday Activity
The Biggest Black Friday UK Winners
Research from ChannelAdvisor shows who the biggest winners were on Black Friday. The results are:
- Amazon (up 76.91 percent year-on-year)
- eBay (up 76.32 percent year-on-year)
- Google Shopping (up 8.73 percent year-on-year)
The Biggest Cyber Monday UK Winners
The ChannelAdvisor research shows who the biggest winners were on Cyber Monday. The results are:
- Amazon (up 30.76 percent year-on-year)
- eBay (up 9.82 percent year-on-year)
- Google Shopping (up 2.97 percent year-on-year)
Black Friday Online Shopping
Online sales accounted for 21 percent of total Black Friday sales. And online spending was 37.5 percent higher than it was during Black Friday.
Cyber Monday Online Shopping and Mobile Traffic
Nineteen percent of online sales were driven by mobile devices, and online sales as a whole increased by 25 percent.
Black Friday Most Popular Categories
Household appliances and electronics were some of the most popular purchases, with Barclaycard reporting a four-fold increase in electronics goods and the BRC reporting household appliances as its best performing category.
Black Friday versus Cyber Monday
In the UK, for the first time Black Friday overtook Cyber Monday as the busiest online shopping day in 2014, taking many in the marketing industry by surprise. And, this year, we can expect to see this trend to continue
The results of Black Friday and Cyber Monday 2014 show just how important these shopping frenzies are. Unless you want to miss out on the most important shopping days in the year, you need to make sure that you’re prepared to make the most of them. There’s still enough time to put everything in place. But you need to act fast.
What do you make of the Black Friday and Cyber Monday 2014 statistics? Do you think 2015 will be even bigger? Or are consumers fed up with all the hype? Let us know your thoughts with a comment.