Depop, the mobile app which allows you to sell just by taking a picture, has around 2 million users.
Many believe that Depop is pioneering a new type of online shopping – one which fits today’s mobile-focused, social-savvy consumers – and that means it could be about to blow up!
So that you don’t miss the boat, this post will tell you exactly how to sell on Depop.
Sell on Depop
Depop is a mobile marketplace. Therefore, in order to sell on Depop, you need to first download the app – which is available for both iOS and Android.
Upon opening Depop, you will see an Instagram-esque stream of products that users are selling.
These posts display the name of the user selling them, their location, one or more photos of the item they’re selling, the item’s price, and any “likes” and comments the post has recieved.
Familiarise yourself with the platform by searching for products and users, “liking” a few items, and maybe even leaving a comment or sending a personal message. The app is easy to use, so getting a feel for it shouldn’t take long.
This done, you should next configure your Depop settings. Select “settings” from the slide-out menu located in the top-left corner of the screen, and use this area to define your social sharing settings, add your PayPal account and billing address, and choose with push notifications you will receive.
Listing Your First Item
It’s completely free and dead easy to upload an item to Depop:
First, tap the “sell” button.
Then take a picture of the item or choose one from your library.
Move and scale the image to your liking.
If you desire, you can add up to three more images using the same process.
Add a description (including hashtags), price, location (optional), and choose a delivery option (either by arranging a meeting in person or by setting shipping fees for domestic customers and customers overseas). Connect to your PayPal account or, if you have done so already, switch on “Instant Payment”. Then tap “Done” in the top-right corner.
Post your item of Facebook and/or Twitter and then tap “Publish” in the top-right corner.
And there you have it! Your item is now posted on your Depop account, ready to be sold.
Depop uses PayPal to carry out transactions. This keeps both buyers and sellers safe.
In terms of commission, Depop takes 10 percent (including shipping costs) of each sale and PayPal takes 3.4 percent + 20 pence on top.
However, should you wish to complete transactions in person, there is no fee.
Once you’ve found a buyer (unless you’re completing your transaction in person) you need to ship your item.
Our article, 5 Tips for Fulfilment and Shipping for eCommerce, goes into some depth about shipping and fulfilment best practice. So make sure you have a read of that to get the lowdown.
In short, when it comes to eCommerce, receiving your parcel is likely the first physical contact a consumer will have with you and your brand. This means that it’s incredibly important that you make the experience as positive as it can be.
Creating a branded packaging experience is the best way to make sure your store sticks in your customers’ minds for the right reasons, and selecting the most appropriate deliver service is the best way to ensure that your parcel arrives intact and on time.
Using ParcelBright is the best way to find the most cost-effective and highest quality parcel shipping providers and couriers.
Depop Tricks and Tips
You only get to display four pictures of your item on Depop, so you need to make sure that they’re all pulling their weight.
Photos need to be clear and of high-quality – no one is going to buy a poorly lit jumper hanging in an ungainly fashion from the front of a wardrobe.
The main photo, the one which will appear on the feed, needs to show the item in its entirety. The others should show your item from different angles or highlight interesting details.
Always aim to use natural light, avoid filters that obscure or mispresent your item, and take pictures against a light background. Our advice is to use your initiative and creativity, whilst adhering to photography best practice.
Descriptions need to be enticing but honest.
The item you’ve listed will generate initial interest via its photo. And this means those reading the description will almost certainly have seen the item, so there’s no point describing it in minute detail.
Keep your descriptions short. And keep them punchy. Include all relevant details – size, colour, brand, condition, quality, etc. – whilst avoiding waffle.
Your description is also the place to include any relevant hashtags. Hashtags help people find your item, so make sure that they are fairly general and item-appropriate.
For example, #beautifultopshopdresssize8, whilst descriptive, is unlikely to receive any searches. As such, it would be much better to split the hashtag up into #beautiful, #topshop, #dress, #size8.
Pick a good price and be reasonable with delivery.
Overcharging won’t generate interest, so be fair and be realistic.
If you’re selling an especially coveted item – something bespoke, out-of-stock, vintage, or recently endorsed by a celebrity – then, of course, charge a premium. Otherwise, it’s best to see what your most successful competitors (on both Depop and elsewhere) are charging and aim for something in the same ballpark.
Depop presents a great opportunity for eCommerce sellers to make money.
But, more than that, the model Depop employs may represent the future of eCommerce. This means that learning to sell on Depop whilst it’s still young will keep you up to date and prepared for the future. So Depop away!
Do you use Depop? If so, how have you found it? If not, are you considering it? Let us know your thoughts with a comment.