Ecommerce Europe is always trying to find ways to improve the user experience within the online shopping industry. A big factor is, of course, the delivery process. Ecommerce Europe is a big organisation that now represents 16 national e-commerce associations throughout the continent. It has recently been working hard, building a strategy on how Europe can be a better fit for e-commerce and recently published its views on how to become better integrated.
The visionary piece is called: “e-Logistics: A Need for integrated European solutions”. The paper is rather comprehensive and not only does it talk about the current situation, but also lays down plans for the future. Ecommerce Europe makes its assessment of the potential of the current delivery market and investigates what resources are already at their disposal. In light of their findings, they illustrate a robust action plan of how to deal with the current problems in logistics by suggesting a potential symbiotic relationship between the e-commerce and delivery industry.
Problems caused by the European Commission
It seems that the European Commission have been aware of several problems with the delivery service for years. In 2013, they published a parcel delivery roadmap and announced that there were three main objectives that needed to be achieved:
– Increased transparency and information
– Improved availability, quality and affordability of delivery solutions
– Enhanced complaint handling and redress mechanisms for consumer
However, it seems that these objectives have not been achieved, and the paper explains that there is still a lot of work to do in all of these departments.
The Postal Sector’s Efforts
Since having all of these problems highlighted, the postal sectors have put together some of their initiatives that they think might help try to tackle the current issues. However, Ecommerce Europe still thinks that the postal sector needs to liaise with the e-commerce industry a lot more. They also complain that these supposed initiatives need to be explained in more detail and given a time stamp of when these improvements are going to be delivered.
With all these problems transporting locally, you cannot imagine what issues are faced when trying to cross borders. ECommerce Europe conducted a survey called “Barriers to Growth”, which showed that 44% of companies selling goods overseas viewed the logistics of cross-border distribution too difficult an obstacle to overcome, On top of that, 15% of those businesses that do not currently sell internationally are not doing so due to the cost of transportation.
The secretary general of Ecommerce Europe, Marlene ten Ham, had this to say about the situation:
“Inefficient cross-border delivery is consistently in the top three of biggest barriers for online merchants to sell in another member state.”
Ecommerce Europe are doing their very best to try and improve the delivery sector, and in their efforts to do so, they have created an online e-Logistics platform. The aim of this platform is to connect merchants and service providers as well as to improve generally the service and enable better affordability of the delivery services.