So, you need a particular item, and you need it by a given time, what do you do? You take some time out of your day to go to the store and get it. But what if they don’t have it in stock? What if you don’t have time to spare to get to the shop before it closes? This is why online shopping is great! You can sort your life out from your phone on your commute to/from work. However, if you still have a deadline to get your item, then you are relying on the delivery service to stick to their word and deliver your item on the date promised. It is THE most annoying thing when you are waiting for an item that never arrives. It is even more annoying if you have paid an extra, extortionate amount for a rushed next day delivery too. You felt upset, annoyed and cheated all in one. More to the point, you’re at a complete loss because you still don’t have what you needed!
This is why Ecommerce Europe has been working hard at ensuring more and more deliveries are on time. Since 2011, the IMRG has been keeping track of these results and the UK commerce industry have upped their game.
Back in December 2014, the performance was at an all-time low. This is to be expected at this time of year with all the Christmas panic and everyone putting a rush on their orders due to last minute shopping. Let alone the volume of orders increased. However, the situation was exacerbated due to the Americans bringing over their Thanksgiving tradition of Black Friday. The UK was just not able to handle the madness that is Black Friday and an exponential increase in orders.
However, the report was done on 2015’s first quarter and the UK delivery industry bounced back in style: 94% of orders were delivered (or attempted to be delivered) in the time frame that was promised.
However, the delivery sector needs to ensure that they stay on top of things as it seems things are only going to get harder for them. There has been a disproportionate rise in the delivery volume compared to that of online sales and for some unknown reason, there has been a massive increase in the use of expedited and next day delivery services, which is very uncharacteristic for this time of year. Compared to this time last year, the use of these services is up 18%. The head of logistics at IMRG, Andrew Starkey said:
“It may be that retailers are having to send more orders to get the same value of sales and are using lower-cost next day offers to help stimulate sales activity.” “We expect to hit record volumes in the UK this year with over 1 billion orders being dispatched by UK retailers. These service results create a good foundation on which to build.”
It is a positive sign that there has been such a great bounce back. It is not too long before the next Black Friday and then Christmas again, so retailers have to strategies already to avoid the same mistakes as last year.